Archives: Articles
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What’s the Point of a Personal Brand?
One of new my coaching clients, Mike, a young manager in the finance industry with a prestigious MBA, was turned down for a promotion. When he asked his supervisor about the decision, his boss replied, “Because nobody knows you.”
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Why Personal Branding Is Important And How To Build Yours
Branding isn’t just for companies and corporations. Professionals are managing their personal brands to achieve career success. Learn why personal branding is important and how to build yours to stand out in the job market.
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Why Successful Entrepreneurs Understand the Power of Brand Equity
Brand equity is an invaluable resource that sets your product or service apart in the competitive market and keeps your customers loyal.
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Personal Branding: Why It Matters
Personal branding is the process of designing a strategy to influence the public perception of an individual. It involves creating an identity that sets people apart from their competitors, making them more recognizable and relatable to their audience.
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What Is Personal Branding? Here’s Why It’s So Important
Want to be seen as a trustworthy expert in your field? Here’s why your personal branding is so essential – and how to get it right.
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Building a Personal Brand with McKinsey’s Women’s Network
As part of our on-going commitment to diversity, equity, and inclusion, our Women’s Network hosted a workshop on how to build an authentic personal brand with our Toronto office.
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Why Personal Branding Is More Important Than Ever
Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.”
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10 Golden Rules Of Personal Branding
Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start.
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Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us?
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The Benefits of Personal Branding
We’ve all heard the stories about entrepreneurs building their personal brands, gaining huge followings and becoming rich. While this is always a possibility, for most of us who won’t become famous through our personal brands