Article Category: Personal Branding

Want to be seen as a trustworthy expert in your field? Here’s why your personal branding is so essential – and how to get it right.

Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.”

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start.

We’ve all heard the stories about entrepreneurs building their personal brands, gaining huge followings and becoming rich. While this is always a possibility, for most of us who won’t become famous through our personal brands

Personal branding is the conscious crafting of a person’s public identity, which includes their image, their story, and their position within particular communities.

Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries.