Article Category: Branding Strategy

Personal branding is the process of designing a strategy to influence the public perception of an individual. It involves creating an identity that sets people apart from their competitors, making them more recognizable and relatable to their audience.

Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us?